Event Ad



Description: A full bleed color Event Ad to promote awareness for the 2014 Avalanche on Mt. Everest by using only a scanner and Microsoft Word.

Process (Programs, Tools, Skills, FOCUS principles): First I scanned the image. Then I uploaded the image into Microsoft Word, changed the sizing and fit the image to the draft. I then sized and resized so that I could place the man in the image off to the right hand side. I added text boxes, found fonts that I liked for the message if the Ad. I used alignment and contrasting fonts to refine my design.

Message: I wanted to raise awareness about the devastating avalanche in Nepal and the Sherpa’s. This Ad is designed to fit in anywhere; on a bulletin board, telephone pole, newspaper, classroom, email or as a handout or “pass-a-long”.

Audience:  Anyone in the Boise community who wants to broaden their cultural experience, NGO’s, Non-Profits or anyone looking to support a great cause.

Color scheme and color names: Monochromatic, red, yellow and green.

Top Thing Learned: The most important thing I learned through the course of the project is how useable Microsoft Word is. It’s amazing all the hidden design features. It was very useful to learn how to scan properly.

Title Font Name & Category: Didot Bold- Modern

Copy Font Name & Category: Helvetica Light Bold- Sans Serif

Scanned images used, sources, original sizes, location of scanner used: I found this image from the November 2014 National Geographic issue. The actual image is located on page 82 and is a 4.5″ x 6.5″. I scanned the image at the China Horizon’s office located on College Avenue, Rexburg Idaho.