Black and White promotional flier geared to promote a graduate leadership conference.

Process (Programs, Tools, Skills, FOCUS principles):

I started off with some quiet sketching time. After I came up with four sketches I started in Adobe InDesign and created what you see above. I used high contrast colors and simplification to complete this design. I used a legible but not over powering body copy font and size to divert attention to the title. I was given the content, image and logo for this flier.


I am trying to reach recent graduates or those right on the cusp of graduating who want an edge wit leadership skills prior to entering the professional world.


Recent graduates 22-30.

Top Thing Learned:

The most valuable thing I learned was to simplify the design. It’s easy to get over passionate and add too many things that complicate or dilute the desired message of the design. I learned that less is more, but that I can still create an eye-catching design without gimmicks.

Title Font Name & Category:

Goudy- (Classic) Serif

Copy Font Name & Category:

MS Reference- Sans Serif

Links to images used in this project:


Image: https://130.commbyui.org/wp-content/uploads/2013/01/JuliePeterson-Leadership-conference-business-rexburg-Idaho_7530-as-Smart-Object-1.jpg