Black and White promotional flier geared to promote a graduate leadership conference.
Process (Programs, Tools, Skills, FOCUS principles):
I started off with some quiet sketching time. After I came up with four sketches I started in Adobe InDesign and created what you see above. I used high contrast colors and simplification to complete this design. I used a legible but not over powering body copy font and size to divert attention to the title. I was given the content, image and logo for this flier.
I am trying to reach recent graduates or those right on the cusp of graduating who want an edge wit leadership skills prior to entering the professional world.
Recent graduates 22-30.
Top Thing Learned:
The most valuable thing I learned was to simplify the design. It’s easy to get over passionate and add too many things that complicate or dilute the desired message of the design. I learned that less is more, but that I can still create an eye-catching design without gimmicks.
Title Font Name & Category:
Goudy- (Classic) Serif
Copy Font Name & Category:
MS Reference- Sans Serif
Links to images used in this project: