Process (Programs, Tools, Skills):
I started off by sketching several times, with exact dimensions and several fold ideas before settling with this design. On Adobe InDesign I split my layout into six sections to represent the two folds that created three sections; with three sections in the front and three in the back. I used light pink squares and rectangles to bring fluidity into the design. I kept with one very simple and clean font (Lato) through out the whole design but I played with the different styles of Lato including Hairline, Regular, Bold and Black. I think keeping it simple with one font actually enhanced the design, plus it was great to utilize a lot of the different size and texture of the font. I created a vector image Logo that I incorporated into the design. I found several images online that I used- credit will be given below. I used Adobe Photoshop to edit the images further.
Programs/Tools Used: Adobe InDesign/Adobe Illustrator/Adobe Photoshop.
Message: Inform Brides-To-Be about the Cosmetology services that I offer but also to give a general guide to have flawless makeup for the BIG day.
Audience: Young Adults, Mothers of the Bride-to-be, Current and Future Brides, as well as any one interested in wedding day makeup or long lasting makeup.
Top Thing Learned: I learned how frustrating it can be to translate a mental design to a physical design. I learned how to use Paragraph Styling and how to use and incorporate three adobe programs (InDesign, Illustrator, Photoshop) for one design.
Color scheme and color names: Monochromatic, Light Pink.
Title Font Name & Category: Lato: Sans serif
Copy Font Name & Category: Lato: Sans Serif
Thumbnails of Images used: