Buisness Card (8.5×11 layout)
Buisness Card: Large Layout
Description: Match custom designed Logo with professional Letterhead & Business card.
Process (Programs, Tools, Skills): I used Adobe Illustrator and InDesign to create this custom and professional Logo and Professional Letterhead and Business cards. This was a long and lengthy process. In Illustrator I started with a clean art board and started creating “speech bubbles” by using the shape tool, alignment, and vector. I eventually grouped each item of the design to keep the individual shapes, and items in order. Once I had created speech bubbles, I went on to choosing a font (Lato) that I felt would integrate professionalism and yet a little of the fun of PR. Once satisfied by the objects I had created I transferred them to an 8.5” x 11” InDesign page. From there, I fixed the typography, changed the size and angles and even the color scheme to better the design.
Message: The company: Melissa Deason PR offers PR needs to anyone. The speech bubble is their signature symbol and logo.
Audience: Business professionals or any one in need of PR services.
Top Thing Learned: The most important thing I learned was how to work with multiple adobe programs, how to manage files and how to design for a professional. I took my design to a few business professionals and asked them what they would think if they received the letterhead or a business card. From their feedback I changed the design a bit, modified the size of parts of the design especially in the business card, changed the font and learned how to keep on top of all the separate files.
Color scheme and color names: Monochromatic (teal)
Title Font Name & Category: Lato Sans Serif
Copy Font Name & Category: Lato (bold) Sans Serif