Stationery- P6

Letterhead:

P6-MelissaDeasonLettherhead

Buisness Card (8.5×11 layout)

P6 MelissaDEasonBuisness Cards

Buisness Card: Large Layout

P6 Buisness Cards

 

Description: Match custom designed Logo with professional Letterhead & Business card.

Process (Programs, Tools, Skills): I used Adobe Illustrator and InDesign to create this custom and professional Logo and Professional Letterhead and Business cards. This was a long and lengthy process. In Illustrator I started with a clean art board and started creating “speech bubbles” by using the shape tool, alignment, and vector. I eventually grouped each item of the design to keep the individual shapes, and items in order. Once I had created speech bubbles, I went on to choosing a font (Lato) that I felt would integrate professionalism and yet a little of the fun of PR. Once satisfied by the objects I had created I transferred them to an 8.5” x 11” InDesign page. From there, I fixed the typography, changed the size and angles and even the color scheme to better the design.

Message: The company: Melissa Deason PR offers PR needs to anyone. The speech bubble is their signature symbol and logo.

Audience: Business professionals or any one in need of PR services.

Top Thing Learned: The most important thing I learned was how to work with multiple adobe programs, how to manage files and how to design for a professional. I took my design to a few business professionals and asked them what they would think if they received the letterhead or a business card. From their feedback I changed the design a bit, modified the size of parts of the design especially in the business card, changed the font and learned how to keep on top of all the separate files.

Color scheme and color names: Monochromatic (teal)

Title Font Name & Category: Lato Sans Serif

Copy Font Name & Category: Lato (bold) Sans Serif

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P5- Logos

P5MelissaDeason

Description: Create a logo for a company/ business using Adobe Illustrator.

Process (Programs, Tools, Skills): I started out by sketching several designs, and then I began to work on the design in Adobe Illustrator. As the three designs progressed, I had to research several times to learn how to correctly build and how to utilize the many tools of Illustrator. After taking my three designs to the public, I decided to refine the one that was voted most favorite. During the refinement process, the design changed drastically. I originally had a hand painted look, which quickly turned in to what you see above. I am happy with the changes! I used alignment, kerning & tracking, complementary color scheme (teal & brick) and I even learned about how to utilize vectoring. I also learned a lot about plat designs and learned how to incorporate it in the design.

Message: To raise awareness that Melissa Deason (yours truly) has a Photography Business!

Audience: Those in need of Photography services.

Top Thing Learned: The top thing I learned was how to set up Adobe Illustrator how in a way that is a little more user friendly. I also learned how to use all the different tools before I began the design. I learned that YouTube is a great place to watch tutorials and how to utilize the Internet to my advantage while I learn this new program. I also learned a great deal of patience and how to manipulate and change a design.

Color Scheme and Color Names: Complementary (teal/brick).

Title / Body Font Names & Categories:

Title: Elsie Swash Caps- decorative.

Body: Lato- Sans Serif